Staging Hits The News

The mass media is finally picking up the "news" that staging can help homes sell faster . . . especially in slower markets. To those of us in the trenches, there's nothing new about it. In most of the country staging is a viable marketing tool and one that's been used successfully for years. Admittedly, New York is often late to the party when it comes to innovation in real estate sales.

For years, long before it had a name, I've been "staging" homes to get my sellers top dollar in any given market. For most people, walking into a warm and lovely space excites their emotions and keeps that property top of mind. Builders have known this all along. That's why most developments have model homes, beautifully decorated, maximizing the space and characteristics of that particular architectural design.

Let me show you a recent, yet modified update I did to a space to make it competitive in today's market. Without changing the homeowner's furniture, I removed 40 year old flocked wallpaper, old carpet, worn down to the floor in the high traffic areas and replaced the equally worn kitchen floor. We painted the walls Linen White (not usually my first choice), had the floors scraped and polyurethaned and I brought in accessories to bring the house into the twenty-first century. Does it make a difference? You bet it does! Though this home is not yet sold, we've had two offers on it and positive feedback from buyers and Realtors alike.