Monday, October 23, 2006

Botox -- The Latest Selling Incentive

Talk about creative marketing. It's one thing to offer cars, vacations or diamonds to get your home sold in a sluggish market, but one plastic surgeon offered free Botox injections to the Realtor who sold his property. Though ingenious, it begs the question, "what if the selling agent doesn't need it . . . yet? Is it bankable . . . or giftable? "Hi mom, happy birthday!" Perhaps one could trade it in for a down payment on a tummy tuck.

The trend of setting one's home apart from all the competition has taken on a whole new dimension and I suspect, before this market turns we'll see a whole lot more ingenuity out there.


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